Pinnacle Hire


Features & Mentions
  • eCommerce
  • Product promotion
  • Product details
  • Mega Menus
  • Branding
  • Style Guides
  • UI / UX
  • Website Design
  • WordPress Development

New product launch & service offering

Bright Bird worked with Pinnacle Hire in 2021, launching a new brand & online service offering. The main UX / UI challenge was the trying present the 100’s of products and services while also applying them to the variety of scenarios. When conducting research the hurdle was in simplifying the navigation and user journey to discover the different uses and products needed then to have an end result to enquire and engage with the sales team.

User Journeys

Content structure separated into 5 categories with products grouped into both product categories & 5 product use cases & displayed in a mega nav for users

The product pages showcased the main meta data that customers wanted surfaced at the top with CTAs for the data sheet & availablity pop up